The Designer

About

Cullen Scott

I'm a senior at the University of Texas at Austin, pursuing a B.S. in Arts and Entertainment Technologies with a focus on graphic design and user experience. My work centers on bringing brand guidelines to life across social, apparel, and campaign design — and through CUSCO, my own conceptual branding studio, I'm building toward a focus in brand identity systems.

Adobe Creative Suite · After Effects
Experience & Skills

I am proficient in the Adobe Creative Suite, specializing in Illustrator and Photoshop — I started with Adobe in October of 2023. My digital pieces are primarily used for social media marketing and advertising, character design, and academic projects. In After Effects I compile assets for animation and motion graphics. As a design-oriented developer, I've got two websites in progress, built using Illustrator and Claude.

Perspective
Artist Statement

What draws me to design is the system underneath it — the way a mark, a palette, and a set of guidelines hold together across a hundred small decisions to say one consistent thing. Right now I'm building that skill by executing inside other people's brand systems. Eventually, I want to be the one building the system.